Our Process
How & Why We Work this Way
(Hint: It's not because it's easier. It's not.)
There are many ways in which an agency approaches a project. Some may be more effective than others, but the others aren't necessarily wrong, just different. After 23 years of building and leading brands, we have our methodology down pat.
Our Process
Our tried-and-true process of executing quality brand work.
01
Research & Branding
Work begins on crafting your initial position, voice/tone and strategy. This may include a workshop, naming sprint, or consulting with existing guidelines.
DELIVERABLES
+ Brand Strategy
+ Brand Naming
+ Brand Voice & Tone
+ Color Palettes
+ Typography
+ Logo
+ Brand Guidelines
02
Design
After the brand has started to firm-up, any design work can start to begin. This is typically assets such as business cards, product brands, adverts, and PowerPoint templates.
DELIVERABLES
+ Business Cards
+ Letterhead
+ Brand Comms
+ PowerPoint Template(s)
+ Environmental Branding
+ Add’l Marketing Collateral
03
Requirements
To properly scope a new website build, we gather information so we’re all understanding what’s needed. We start with content, sitemaps, and wireframes.
DELIVERABLES
+ Content Load Document
+ Sitemap
+ UX/UI Design (Wireframes)
+ High Fidelity Design Comps
+ Requirements Document
04
Development
The development team takes over from our scoping & requirements and brings it all to life over the course of the timeline, delivering weekly updates along the way.
DELIVERABLES
+ QA and testing
+ Technical SEO Best Practices
+ Google Properties Installation
+ Tag Implementation
+ SSL Certificate
+ Launch Plan
+ Hosting Plans Available
+ Warranty Period
05
Beyond the Brandwork™
After launching (or re-launching) your brand, we have capabilities in numerous areas to stay on and help grow awareness, engagement, and conversions.
DELIVERABLES
+ Digital Marketing
+ Analytics and Reporting
+ Social Strategy & Design
+ Onsite Optimization
+ Additional Marketing Support
+ Brand Guardianship
+ Ongoing Strategy
A NOTE ABOUT WHY WE LOOK AT THE 12 ARCHETYPES
Archetypes
Understanding Archetypes
Learning the personality behind a brand.
WE HAVE SPENT a lot of time learning, understanding, and practicing the art of assigning brand archetypes. Why? Well Carl Jung, famous Swiss psychiatrist, believed there were twelve distinct personalities within the human psyche. These personalities became archetypical of the general population. All of us are one of them.
These (newly dubbed) Jungian Archetypes have further been segmented into sub-archetypes, colors have been associated with them, and even motivations for being and the archetype's own fears. It's a useful tool for anyone to better understand themselves in a world full of disconnection and misalignment.
Because brands have personalities, too, years ago agencies started assigning archetypes to brands. Nike is the Hero, Patagonia the Explorer, VANS the Outlaw, and so on.
Similarly, we feel like a lot can be determined and derived from these archetypical personality traits when it comes to helping brands better understanding themselves, how to position their brand, and ultimately, how to speak about them.
Interested in learning more? Check out our free archetype quiz.
