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Recent News | December 1, 2016

Casting Call

ISO spokesperson for commercial series ***** DEADLINE EXTENDED TO 12/16/16 ****** You’ve seen Goldilocks in the Purple ads, and maybe Elizabeth Banks promoting Realtor.com, and you probably remember the old Mac vs. PC ad. But none of these have anything on the spokeswoman we are looking for. (Notice we didn’t say the Trivago guy. Yeah,… Read more »

Recent News | October 27, 2015

Why Client Risk Matters When Pricing Services

This article was published on Hubspot earlier today, 10.27.15 at 9:00am: http://ow.ly/TUmQu In the agency world, many perceive that there is a war between cost- and value-based pricing. Cost-based pricing is where you charge a markup on your firm’s time and costs when determining your prices — this is also called “cost plus” pricing. Value-based pricing comes… Read more »

Recent News | October 20, 2015

Am I Smarter Than A Four-Year-Old?

“What do you do?” It’s a question I often hear and it’s somehow one I’m still often stumped by. Any time I meet someone new, one of the first questions I hear is one about my job. I typically say “I work at Showcase Marketing as a Brand Developer” or “…I’m a Graphic Designer.” Upon… Read more »

Recent News | September 9, 2015

Why use WordPress for my business website?

People ask us all the time, “What do you use as a CMS (Content Management System)?” That’s a great question. It’s a great question for at least two reasons. One, it’s important to find out how easy it’s going to be to edit your site once it’s built. And two, because it’s important to know whether or… Read more »

Industry Insights, Recent News | August 31, 2015

Brand Tweaks: Do They Matter?

As a brand developer, I’m always intrigued to watch a company rebrand or refresh its visual identity. I love dissecting the logo design and learning about the meaning behind it. And I’m not the only one. Anytime a well-known company changes its visual identity, the buzz on the Web is inevitable. Sometimes the feedback is… Read more »

Case Studies, Recent News | July 30, 2015

The Kopis Story: A Showcase Study

The Kopis Story: A Showcase Study The core brand identity of Kopis is derived from the name of an ancient sword used by Alexander the Great to cut through the Gordian Knot, the great unsolvable challenge of his time. Like Alexander, Kopis creates elegantly simple and unorthodox solutions to complex challenges faced by leading technological… Read more »

Industry Insights | July 28, 2015

Content May Be Key But Design is King

If you’re reading this, its most likely because you care about business; whether it’s yours or the one you work for. You’ve probably spent money or seen money spent on the marketing efforts of your company in hopes of making people more aware of your product or service and/or getting people to actually find you… Read more »

Industry Insights | January 26, 2015

The Internet of Everything: Entering the Connected Universe

The Internet of Everything (IOE) is defined by Cisco as “bringing together people, process, data, and things to make networked connections more relevant and valuable.” Experts predict that IOE will change life as we know it, giving us amazing amounts of information about what’s going on in the physical world around us, both near and… Read more »

Industry Insights | January 20, 2015

The Importance of Brand Consistency in Marketing

Did you know that businesses with a consistent message have 20% more value than those that don’t? There is a good reason why they are successful where others fail. They have brand recognition that consumers associate with reliability and dominance among their competitors. Their message is consistent across all channels. They hired someone who understood… Read more »