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Industry Insights, Recent News | August 31, 2015

Brand Tweaks: Do They Matter?

As a brand developer, I’m always intrigued to watch a company rebrand or refresh its visual identity. I love dissecting the logo design and learning about the meaning behind it. And I’m not the only one. Anytime a well-known company changes its visual identity, the buzz on the Web is inevitable. Sometimes the feedback is… Read more »

Industry Insights | July 28, 2015

Content May Be Key But Design is King

If you’re reading this, its most likely because you care about business; whether it’s yours or the one you work for. You’ve probably spent money or seen money spent on the marketing efforts of your company in hopes of making people more aware of your product or service and/or getting people to actually find you… Read more »

Industry Insights | January 26, 2015

The Internet of Everything: Entering the Connected Universe

The Internet of Everything (IOE) is defined by Cisco as “bringing together people, process, data, and things to make networked connections more relevant and valuable.” Experts predict that IOE will change life as we know it, giving us amazing amounts of information about what’s going on in the physical world around us, both near and… Read more »

Industry Insights | January 20, 2015

The Importance of Brand Consistency in Marketing

Did you know that businesses with a consistent message have 20% more value than those that don’t? There is a good reason why they are successful where others fail. They have brand recognition that consumers associate with reliability and dominance among their competitors. Their message is consistent across all channels. They hired someone who understood… Read more »

Industry Insights | December 15, 2014

Website Design: The Importance of Design

Maintaining a viable online website isn’t just a great marketing tool that business owners should consider; it’s a necessity. With nearly 75 percent of consumers logging onto the Internet for an average of 66 hours a month, this is too large of a market to ignore. Both large and small businesses must have an online… Read more »

Industry Insights | December 2, 2014

How to choose a Digital Marketing Company

Deciding who is going to be running point on your next marketing campaign can spell the difference between the success and failure of the venture. Indeed, the successful branding and marketing of your firm is instrumental to the entire future of your company, so choosing an internet marketing company to help guide you through the… Read more »

Industry Insights | November 26, 2014

How an Interactive Marketing Agency Can Bridge the Digital Gap

Getting the message out there is relatively easy, considering the sheer volume of available media platforms, but getting noticed amid the clutter is what truly sets a full marketing campaign apart from a crowded field of media messages, images, white noise, and more. Further, deciding upon which outlets to rely on to telegraph your marketing… Read more »

Industry Insights | November 4, 2014

For Search Engines, Is a Picture Worth a Thousand Words?

Optimizing Web Images – And Why It’s Important What exactly is image optimization? And why should I optimize my images? Image optimization is the process of optimizing your images for better search engine results, guaranteeing an increase in web traffic to your website or blog. SEO for images is equally as important as SEO for… Read more »

Industry Insights | October 20, 2014

Why Content Marketing?

It costs less, pays more than traditional Lead Gen The popularity of Content Marketing has grown rapidly with small to mid-size brands over the past year or two. Clearly it is an integral component to any sound, strategic marketing plan moving forward—for both B2C and B2B businesses. There’s a fundamental reason why Content Marketing is… Read more »