They had a great sock, but they needed a great way to sell it.
KENTWOOL Manufacturing had manufactured wool for some of the world’s leading sock companies, including Wigwam and Smartwool. Soon, they realized they could create their own sock, specifically in the golf market, that didn’t directly compete with their customers on the manufacturing side, but also utilized their innovative technology. Thus was born the World’s Greatest Golf Sock. When KENTWOOL came to us, they needed a website and an e-commerce solution with a tight turnaround. So we took the opportunity and ran with it. One tight turnaround later, we won the opportunity to be their marketing department for the next three years.
We lived and breathed KENTWOOL.
Their website was just the beginning. We knew there were bigger competitors out there, and we knew we made to take a different approach. We built an online presence for the brand, through not just a new site, but social media as well. We handled a wide range of design tasks, from event planning & signage to newsletters, e-blasts, packaging and point-of-sale displays, and we pitched them a campaign that would continue to establish them as a leader of golf sock manufacturers worldwide. Most importantly, we helped them meet their financial goals — and often exceed them.
Now KENTWOOL is about to go global.
KENTWOOL is now poised to unveil a new pure performance brand, the next step in their evolution as a retail company, rather than as just a manufacturer. We were pleased and thrilled to get the opportunity to join them along the way.
A Brand that Extends Beyond the Product
Kentwool needed a strong presence online as well as on the street. Showcase created both a visually appealing website and custom apparel designs that would reach consumers beyond the pro shops and retail stores.
The World’s Best Golf Socks deserved world class design. Our team created a variety of print collateral for Kentwool including brochures, ads, rack cards, flyers, gift cards and sales sheets.