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Recent News | December 1, 2016

Casting Call

ISO spokesperson for commercial series ***** DEADLINE EXTENDED TO 12/16/16 ****** You’ve seen Goldilocks in the Purple ads, and maybe Elizabeth Banks promoting Realtor.com, and you probably remember the old Mac vs. PC ad. But none of these have anything on the spokeswoman we are looking for. (Notice we didn’t say the Trivago guy. Yeah,… Read more »

Recent News | October 27, 2015

Why Client Risk Matters When Pricing Services

This article was published on Hubspot earlier today, 10.27.15 at 9:00am: http://ow.ly/TUmQu In the agency world, many perceive that there is a war between cost- and value-based pricing. Cost-based pricing is where you charge a markup on your firm’s time and costs when determining your prices — this is also called “cost plus” pricing. Value-based pricing comes… Read more »

Recent News | October 20, 2015

Am I Smarter Than A Four-Year-Old?

“What do you do?” It’s a question I often hear and it’s somehow one I’m still often stumped by. Any time I meet someone new, one of the first questions I hear is one about my job. I typically say “I work at Showcase Marketing as a Brand Developer” or “…I’m a Graphic Designer.” Upon… Read more »

Recent News | September 9, 2015

Why use WordPress for my business website?

People ask us all the time, “What do you use as a CMS (Content Management System)?” That’s a great question. It’s a great question for at least two reasons. One, it’s important to find out how easy it’s going to be to edit your site once it’s built. And two, because it’s important to know whether or… Read more »

Industry Insights, Recent News | August 31, 2015

Brand Tweaks: Do They Matter?

As a brand developer, I’m always intrigued to watch a company rebrand or refresh its visual identity. I love dissecting the logo design and learning about the meaning behind it. And I’m not the only one. Anytime a well-known company changes its visual identity, the buzz on the Web is inevitable. Sometimes the feedback is… Read more »

Case Studies, Recent News | July 30, 2015

The Kopis Story: A Showcase Study

The Kopis Story: A Showcase Study The core brand identity of Kopis is derived from the name of an ancient sword used by Alexander the Great to cut through the Gordian Knot, the great unsolvable challenge of his time. Like Alexander, Kopis creates elegantly simple and unorthodox solutions to complex challenges faced by leading technological… Read more »

Recent News | November 29, 2014

Wolfpack Wholesale Website Launch

As a leader in the wholesale e-liquid arena, Wolfpack Wholesale came to us for a website overhaul that would make them look like the international leader they are. Click here to view the result.