They wanted to look back—but move forward.
Before Taylors, South Carolina, had a courthouse, a police station, or a fire station, it had a church: Taylors First Baptist. It was over 150 years old, and when they came to us, they had an identity crisis. They wanted to reimagine themselves in a way that didn’t take away from their history, but conveyed that they were forward-thinking, and here to stay.
We helped reshape their vision—and preserve their mission.
Taylors FBC had three very different demographics, and our challenge was to create branding, signage, and a voice that could encompass all three. We set about designing websites, collateral, and signage; we branded internal ministries; we created brand standards that empowered rather than restricted them. And we conceived and created “Voices of Taylors,” a coffee-table history book that examined the vibrant past that led them to where they were today.
Now they're stronger than ever.
Taylors FBC continues to serve a wide array of parishioners, from traditional and more contemporary services to modern services for a younger generation. And thanks to their unified branding and messaging, they are able to appeal to — and serve — a wider range of their community than ever before.
Taking a closer look:
We created more than one logo, in the end Taylor’s has one corporate logo, 8 “Life Stages” logos, a logo for Taylors First Pre-Academy, and a logo for the Taylors Rec Center.
We directed pagination, layout, and design for their “Voices of Taylors” history book: a documentation of the life of the church, beginning from its founding in the late 1860s right up to the present-day ministries.