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Their challenge:

They needed a look to match their product

Rinehart Racing came to us as a nationally-recognized brand that needed to speak to two audiences: Harley-Davidson dealers and direct consumers. They had continued national & international growth and advancements of new products and new product types. But they lacked a unified look that could capture the high quality of what they offered.

 

The Solution:

We created a brand to match their vision

We created a yearly catalog, for both consumers and dealers. And that didn’t just include art direction & pagination. We coordinated a multi-day photoshoot and scheduling of models, photographers, wardrobe, locations, and in-studio shots of bikes & product. We also created tactical items, from product instruction sheets and slipsheets on new products to tradeshow backdrop designs. And we created a fully-custom website featuring a store that works in tandem with their in-house inventory system.

They look like the leader they are
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Not only is Rinehart still an industry leader in aftermarket exhaust, with strong international growth in Europe and Australia, but they now have a unique and powerful industry presence. We’re proud to have helped shape them into an international leader.

 

The Latest Case Studies
1
The look

The latest catalog for Rinehart Racing features the full line of aftermarket exhaust and exclusive Rinehart Racing merchandise.

2
Trade Show

2015 graphic panel displays for Rinehart Racing’s trade show booth