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Their challenge:

Grow awareness.

CUICAR came to us with an impressive pedigree of advanced automotive innovation, but a lack of global awareness of their capabilities. They had an established brand, but they needed someone to tell their story; to let the world know that a group of innovators and thought leaders in a midsize Southern city could compete — and lead — in a global marketplace.

Our response:
Hey world, check out
CU-ICAR

We set to work reshaping CUICAR’s global presence. We created a unique website that blew the cobwebs off their image. We designed an interactive annual report for partners & investors that took an entirely new approach to presenting data. And we designed a site for Deep Orange, CUICAR’s vehicle prototype program, to show off one of the most exciting research and development opportunities anywhere.

The world listened.
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CUICAR isn’t just equal to its counterparts & peers now; it’s gone above and beyond. CUICAR is now one of the most exciting players in automotive engineering, thanks to a brand presence that puts them on the forefront of their industry. It pays to think forward.