How we work

Here are four things to know about us.

01

We can’t wait to get to know you.
And your customers.

Unique businesses have unique needs, and our specialty is adapting to yours–whatever they might be.

How we work

Here are four things to know about us.

02

We’re obsessed with your success.

And we’ll explore every single avenue that might be useful to you. If there’s a way to make your brand stand out, we’re the ones to find it. If you don’t want attention for what you do, then you’re talking to the wrong people.

How we work

Here are four things to know about us.

03

We don’t do cookie-cutter.

If you just want a logo, well, we can refer you to someone. If you just want a basic website, we know lots of freelancers; that’s not us. We’re not a vending machine for brochures and e-blasts. We’re partners, trusted advisors, and passionate advocates. If we’re in it with you, we’re all in.

How we work

Here are four things to know about us.

04

We promise we won’t always agree.

We want to help you grow, but we need permission to challenge you, and even permission to possibly offend status quo. We won’t hesitate to ask tough questions, because we can handle tough answers. We’ll help you pursue your passion and potential — and challenge you to think bigger.

Catherine Crandall

Art Director

catherine@createlaunchlead.com

Catherine graduated from Clemson in 2008, and has employed her wicked design skills to a wide array of clients for Showcase. She’s fluent in InDesign, Photoshop, and Illustrator–and Japanese. (She’s a true Renaissance woman.) When she’s not studying Japanese culture and language, she’s running, baking, and/or crocheting.

Daniel Lovelace

Agency Director

daniel@createlaunchlead.com

Daniel is a native of Chester, SC. He attended North Greenville University. After college, Daniel spent 15 years helping retail sports companies and non-profit organizations develop marketing plans, and to grow and fulfill their dreams. Daniel serves as Agency Director doing what he does best: helping Showcase’s dynamic, diverse client base move the needle. Daniel is happily married, with two children.

Bethany Irwin

Client Services Director

bethany@createlaunchlead.com

Bethany is a native of Pumpkintown, SC, and is a Clemson University graduate. She worked at The Cliffs at Keowee Vineyards for five years, and also tutored children with learning disabilities at a local school. Bethany came to Showcase as an intern, and we liked her so much we kept her. When not working, reading or hiking, she spends her time riding her horse Cassey, and chasing bears in her backyard.

Geoff Wasserman

President/CEO

geoff@createlaunchlead.com

Geoff founded Showcase Marketing in 1998, drawing from a 25-year career in marketing and leadership-building. A native of Montreal, Canada, Geoff has a passion for helping others grow and succeed. Geoff's career includes seven years of Sports Marketing with the Montreal Expos and Atlanta Braves, as well as seven years as a Managing Director in the financial services industry with two Fortune 500 companies.

David Chapman

New Business Development

david@createlaunchlead.com

David comes to Showcase from Your Creative People, where he was an account executive. Prior to that, he provided operational, marketing, and fundraising solutions at a non-profit college in Monterrey, Mexico. At Showcase, David is tasked with discovering new and prospective clients. In his spare time, he enjoys teaching & playing guitar, running, soccer, reading, and hanging out with his family.

Jason Comerford

Copywriter

jason@createlaunchlead.com

Jason graduated from the North Carolina School of the Arts with a BA in screenwriting. After interning for Film Score Monthly in Los Angeles, CA and working in publishing with Reedy River Press in Greenville, SC, Jason transitioned into advertising at Erwin-Penland, where he spent over 10 years as a creative copywriter for clients including Verizon, Lennar, BMW, and many more. In his spare time, Jason enjoys all the time he can get with his wife and son.

Jonathan Cover

Director of Operations

billing@createlaunchlead.com

Jonathan was born in Houston, and earned an undergraduate degree in Financial Management from Bob Jones University. He began his career in the property management industry, and after a few years transitioned back into his field of study. When not at work, you might find him working in the yard, enjoying wind and sand kitesurfing, reading a good book, or cooking with his wife and son.

Jon Wadsworth

Lead Back End Developer

jon@createlaunchlead.com

Jon got his feet wet in web development at Northland International University, helping create and launch an online division of their school. Jon then worked with BitSculptor, a CA development firm dedicated to helping local businesses thrive in the era of web technologies. He moved back to his hometown, Greenville, SC, to be the lead back-end developer for Showcase starting in 2013.

Jen Wetzel

Brand Developer

jen@createlaunchlead.com

Jen is a Chicago native, and comes to Showcase from Bob Jones University, where she was a freelancer & graphic designer for BJU’s Marketing Communication. In her spare time, Jennifer likes music, trying out new recipes in the kitchen, and running; she ran her first marathon in Chicago and, she says, “it won’t be the last.”

Connor Hipps

Client Services Manager

connor@createlaunchlead.com

Mr. Hipps hails from Greenville, SC. Prior to coming to Showcase, Connor interned at Renewal Church in Greenville, and went on to become Communications Director at The Church at Cherrydale. At Showcase, Connor handles a wide array of responsibilities including client management, design, and photography. Connor lives in Greenville with his wife Erin and a large collection of ceramic cats.

Chris Heuvel

Creative Director

chris@createlaunchlead.com

Chris grew up in Pennsylvania, in a family of creative artists. He is a graduate of Liberty University with a degree in Graphic Design. As a college junior, Chris was part of the Showcase Marketing apprenticeship program, and upon graduation, he became a full-time brand developer, and later Creative Director. An avid basketball fan and exercise freak, he also LOVES donuts.

Jon Brown

Sr. Client Services Manager

jonbrown@createlaunchlead.com

Jon Brown comes to Showcase from Bob Jones University, where he spent 5 years as a staff writer before becoming Content Supervisor for Marketing Communications. At Showcase, Jonathan is responsible for the management of a variety of clients. He’s a big fan of water; he’s swum in rivers, three oceans, dozens of lakes (including glacial lakes), streams, pools, and several sounds in New Zealand.

Kelly Johnson

Brand Developer

kelly@createlaunchlead.com

Kelly hails from Aiken, SC, and is an Anderson University graduate. Prior to coming to Showcase, Kelly was an art director and graphic designer at ZWO. Kelly taught herself photography in college, and also enjoys hand-lettering. Kelly claims to fluctuate between an INFJ / ENFJ personality type, which means she’s often seen arguing with herself.

Johnathan Burgess

Lead Front End Developer

johnathan@createlaunchlead.com

Johnathan began his career with internships at Pixel Point Graphics and the Anderson Independent Mail, while pursuing a degree in Graphic Communications at Clemson University. After graduation, he worked for Locke Design, as well as Torque Creative. Johnathan’s areas of responsibility encompass graphic design, interactive design, front-end development, and illustration.

The Brands and Companies we've worked with

We reach beyond surface-level thinking of B2B or B2C.

We believe it's all about P2P: people to people.

4 types of Clients
Brand Category - Premium and Performance Brands

Premium & Performance Brands

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Brand Category - Medical and Technology Brands

Medical & Technology Brands

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Brand Category - Member Based Organizations and Non-Profits

Member Based Organizations & Non-Profits

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Brand Category - Financial, HR, Insurance Brands

Professional Service Firms

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